Esteem Communications building strong brands
Entrepreneurship is the new normal in Zimbabwe and many have taken to various business ventures with a view to grow intergenerational ventures while eking a living given the generally challenging economic environment.
While becoming a successful entrepreneur is everyone’s dream, many lack the knowledge and skill to grow their ventures beyond a hand to mouth operation. For those that generate meaningful income, growing meaningful brands becomes a challenge and that’s where Esteem Communications a local brand development and brand management company comes in.
Officially established in 2014, Esteem Communications is a multi-award winning advertising and public relations agency which according to the founder and Chief Executive Officer Takemore Mazuruse started off as a briefcase consultancy company providing direct brand management and media liaison services to specific clients.
“I have always been a firm believer in my God given skills and talents and after my early career days in the mainstream media, I then moved into corporate communications and public relations where I developed my brand development and brand management skills.
Because of the success rate at the companies and organisations I worked for, I started getting enquiries and engagements for some little consultancy services which was very exciting for me because I love challenges. The success continued and the reach and influence grew until the idea of a fully-fledged consultancy company took over,” Mazuruse said.
The multi award winning brand strategist also highlighted the importance of every enterprise to grow into a respected brand which generates a meaningful legacy and effectively competes on the market.
“At Esteem Communications we call ourselves the dream factory and our pay-off line says, ‘Enacting ideas, Building Legacies’ which all borders on our quest to help our clients grow whatever business ideas they have into booming enterprises that build a lasting legacy.
Every business must grow into a brand with identity and which commands respect on the market so that over time it carves a meaningful niche that goes beyond the founder’s influence. At Esteem we don’t want a business that cannot operate beyond the individual and that is where our brand development and nurturing acumen comes in,” Mazuruse said.
According to Mazuruse, Esteem Communications works with various individuals, corporates and organisations in public relations, advertising, digital marketing, brand development and management, reputation management, fundraising communication, web-design and management, advocacy work as well as development communication. They are based at the 3D Complex at Strathaven Shops in Avondale West Harare and though office bound, they are cyber active and service clients from around Zimbabwe and across the world.
“We are a cyber-active company and we can work with clients from anywhere in Zimbabwe and across the world. Our drive is to become Zimbabwe’s number one brand development company and advertising agency and we are excited about the prospects.
There is no small venture in our world because we engage both small and big companies with amazing results. We are a dynamic company that embraces change and we continue reinventing ourselves in tune with obtaining trends,” Mazuruse said.
During the 2020 business year, Esteem Communications has successfully implemented various campaigns and initiatives with its clients across the sectors and the majority of them have made great impact on the market. Some of these campaigns include the ‘Drive your own, Tyaira yako, Tshayela eyakho’ campaign with car dealership Wezhaz Executive Cars, “KhiamaRevival2020’ campaign with respected Sungura musician Nicholas Zakaria who received a lot of public and media attention during the year as well as the “Stop Gender Based Violence” campaign with Padare Enkundleni Men’s Forum as well as the ‘Brands that care disinfect’ campaign with EzeeKleen Detergents in the face of Covid-19.
Dubbed ‘the dream factory’ for its ability to enact client ideas and dreams into booming business, Esteem Communications has demonstrated its pedigree to work with brands across the sectors in implementing market tested public relations and brand communication ideas which have resulted in marked growth for all its clients.
Equally unique about Esteem Communications’ growth oriented approach is that it works with brands from corporate identity development where it designs meaningful brand logos and pay-off lines which speak to the targeted market aspirations. That done, the agency then moves to the development of the client’s digital footprint through enhancing online presence courtesy of structured digital marketing coupled with thought-through content creation and corresponding adverts and visuals that capture imagination.
The agency is also good with media liaison and reputation management which has seen brands it manages growing in leaps and bounds through employing market tested strategies that generate goodwill and meaningful market penetration. Esteem Communications also helps businesses professionalize as it encourages all its clients to go legit through company registration and tax compliance complemented by consistent marketing and advertising, brand activation initiatives and meaningful publicity.
The company’s CEO Mazuruse who is a well-traveled and experienced marketing, public relations and communications specialist said they had new projects and initiatives coming during the course of 2021 and his company is geared for more success.
“Esteem Communications boasts of a young and vibrant team and we are super excited about the new ventures and challenges in 2021. Yes we made meaningful strides in 2020 with the majority of our clients leaving an indelible mark on the market but 2021 is going to be even bigger.
Our doors remain open for engagement and we invite all entrepreneurs big and small to come through to the dream factory. We take pride in growing brands and we believe in making all our clients get seen and heard. We thank God for the continued success and the impact that we are having on the market. This is just the beginning for us, we have a whole world ahead of us,” Mazuruse said.
